Your firm's attorney bio
The page prospective clients read before they call. A polished portrait makes the first impression for you.
Portrait 3:4Lawyer & attorney headshots
Attorney headshots that build trust.
A polished, professional headshot for your firm bio, legal directories and LinkedIn, from a few selfies. Choose a suit and tie, a classic law-library backdrop, or a modern office, with no photographer to schedule around court.
< 15 minfrom selfies to headshot
Freefirst shoot
From $29one-time, no subscription
Your Name Partner · Litigation Commercial disputes
Portrait 3:4Firm bio pages & print
Your Name, Esq.Attorney profile · Litigation
Square 1:1Directories & LinkedIn
Where clients see you
Clients meet your photo before they meet you.
Most people research a lawyer online before they call. A confident, current headshot on every profile tells them you're established and approachable.
Legal directories and review sites
Directory and review profiles often show your photo square or round. The square is framed for both.
Square 1:1Referral sources and in-house counsel look you up. The square fits LinkedIn's round profile photo.
Square 1:1Google Business Profile
People searching for a lawyer nearby see your photo next to your reviews.
Square 1:1CLE, panels and speaking
Speaker bios, conference programs and webinar pages.
Portrait 3:4Articles and press releases
Bylines, client alerts, and announcements of new partners and lateral hires.
Portrait 3:4Looks for law firms
From the law library to the modern firm.
Choose Suit & Tie, Navy Suit or Charcoal Blazer, with a Library, Studio Gray or Glass Office backdrop. Try up to four looks in one shoot.
What makes a strong attorney headshot
Six things clients notice.
People hire lawyers they trust. Your photo should say composed, capable and easy to talk to.
- 01Confident, not sternA calm expression with a slight smile reads as capable and approachable.
- 02It looks like you todayClients should recognize you at the first consultation or in court.
- 03Dressed for the courtroom or the boardroomA dark suit, with a tie if you'd wear one to court; a blazer for a modern practice.
- 04A background that fits your firmBookshelves for a classic practice, a clean studio or bright office for a modern one.
- 05Matching across the firmEvery attorney in the same look makes your people pages feel like one firm.
- 06Within your bar's rulesLawyer advertising is regulated by state bars. Use an accurate, current photo of yourself.
Law firms
Every attorney, one matching look.
Give partners, associates and staff the same backdrop and attire for consistent people pages, including laterals and new associates who join later. About $4 a person with the Executive package.
What should a lawyer wear for a headshot?
A dark, well-fitted suit is the standard, with a tie if you'd wear one to court or a client meeting. A blazer and open-collar shirt suits a more modern or transactional practice. Choose Suit & Tie, Navy Suit or Charcoal Blazer as your outfit, and try up to four looks in one shoot.
Which background works best for attorneys?
Library, with softly blurred bookshelves, is the classic law-firm look. Studio Gray is formal and timeless, and Glass Office suits modern and corporate firms. Pick one backdrop for the whole firm so every attorney bio matches.
Can I use an AI headshot in attorney advertising?
Your headshot should be an accurate, current likeness of you, and every Keeper headshot is made from your own recent photos and checked for likeness. Lawyer advertising is regulated by each state bar, so check your state's advertising rules and your firm's policy if you're unsure.
Where can I use my headshot?
On your firm's attorney bio page, legal directories and review sites, LinkedIn, your Google Business Profile, CLE and speaking programs, articles and press releases. Download the 3:4 portrait for bios and print, the 1:1 square for round profile photos, or both.
Can our whole firm match?
Yes. Choose the same backdrop and outfit for every attorney and your website's people pages look consistent, including new associates and laterals who join later. The Executive package is 12 shoots for $49, about $4 a person.
How quickly will I get it?
In minutes. Your photo check takes seconds and a shoot usually develops in a few minutes, so there's no photographer to schedule around court dates.
First shoot free · from $29 after that